Stop wrestling with form builders. Just tell AI what you need — a lead capture form, customer survey, or job application — and watch it generate a polished, professional form in seconds. No templates to customize. No fields to drag around. Just describe your goal and let AI handle the rest.
AI-optimized for conversion
AI-powered tools that understand your users and optimize every interaction.
Build forms your way. Design with our intuitive drag-and-drop Canvas, or describe what you need and let AI generate it instantly.
AI analyzes your goals and suggests optimal field types, validation rules, and question ordering.
Every form submission instantly creates a lead in your CRM. Capture contacts and start nurturing automatically.
Break longer forms into digestible steps. Multi-page experiences keep users engaged and completion rates high.
See views, submissions and conversion rate for each form, and read every response on its submissions page.
Submissions flow directly into your CRM. A known email is logged on its existing record instead of creating a duplicate.
From simple lead capture to complex multi-step applications.
Collect contact details and qualifying questions
Multi-step forms that split long applications into pages
Choice and open-text questions
Session choice and attendee details
Scope questions that land as a lead for sales
Collect account and issue details up front
An AI Form Builder lets you create professional forms by simply describing what you need. Instead of dragging fields and configuring settings, you tell AI your goal and it generates a complete, polished form in seconds. Pipe Crush AI Forms supports lead capture, surveys, applications, and more.
Creating a form with AI is effortless. Just describe what information you want to collect - for example, "a lead capture form for a software demo request" - and AI generates the complete form with appropriate fields, labels, and styling. You can then customize if needed or publish immediately.
Yes, Pipe Crush AI Forms integrate natively with the built-in CRM. Every form submission creates a lead, or, if the email already belongs to a lead or contact, adds the submission to the activity on that record, so you can start nurturing contacts immediately without manual data entry.
AI can generate any type of form including lead capture forms, contact forms, customer surveys, job applications, event registrations, quote requests, feedback forms, and support intake forms. Just describe your use case and AI handles the rest.
No coding required. AI Forms are designed for anyone to use. Describe what you need in plain language, and AI generates a professional form ready to embed on your website or share via link. The entire process takes seconds, not hours.
Build forms that send every submission straight into your CRM. Start your free trial today.
PipeCrush Forms is a form builder that lives inside your CRM. You can describe the form you want in a chat and let the AI assistant draft it, or build it by hand on a drag-and-drop canvas. Both modes edit the same form, so you can start with AI and finish by hand.
The point of the builder is what happens after someone hits submit. Each submission is checked against your existing leads and contacts by email. A new email becomes a lead in your CRM with the form name as its source. A known email gets an activity entry on the record it already has, so the same person filling out three forms does not become three leads.
It is built for small B2B teams that need contact, demo request, intake and registration forms on their website and want the answers in the CRM without a connector in the middle.
Go to Marketing, then Forms, and click Create Form. The builder opens with two modes. AI mode is a chat: describe the form ("a demo request form for a software company, multi-step, blue button") and the assistant replies with a draft and suggestions. Canvas mode shows a field palette you drag onto the form.
Ask the assistant for changes in plain language, such as adding a phone field or making the button green, and it returns the full updated form. On the canvas you can reorder fields, edit labels, placeholders, help text and required flags, and split the form into steps. There are 18 field types, from text, email and phone to dropdowns, radio buttons, dates and hidden fields.
Form settings cover what happens after submit (a thank-you message or a redirect URL), who gets an email alert for each submission, CAPTCHA and honeypot bot protection, and styling: the primary color and corner rounding. Preview the form at desktop, tablet and mobile widths before publishing.
In the Automation tab you can pick an evergreen email campaign to enroll each form lead in, with an optional delay in minutes, hours, days, weeks or months. For anything more, build an automation in PipeCrush Automations that triggers when a form is submitted, optionally scoped to specific forms.
Publishing needs at least one field. A published form gets its own hosted URL, and the Share and Embed tab gives you an iframe snippet or a script tag for your website. Forms can also be placed on PipeCrush landing pages.
The forms list shows each form's views, submissions and conversion rate over the last 30 days. Open a form's submissions page to read every response with its field values, and open the lead to see the submission on its activity feed.
A founder asks the assistant for a short demo request form with name, work email, company and team size, embeds it on the pricing page, and turns on email alerts. Every request lands as a lead in the CRM, and an automation creates a follow-up task so nothing sits in an inbox.
Marketing builds a two-step registration form for a webinar, with contact details on step one and topic questions on step two. Registrants are enrolled in an evergreen reminder campaign one hour after they sign up, and existing customers who register get the submission logged on their customer record instead of a duplicate lead.
A support lead uses a form to collect account details and a description of the problem before a call. The answers are stored on the submission and on the lead or contact activity feed, so whoever picks it up sees what was asked without chasing the customer.
A consultant builds a project inquiry form with budget range and timeline dropdowns and a free-text project description. Answers that do not match a CRM column are stored as custom fields on the new lead.
Every submission is stored with its field values, IP address and browser details. Fields that look like first name, last name, full name, email, phone, company or job title fill the matching lead columns. Everything else is saved as custom fields on the lead. An email field is required for the submission to be accepted.
Forms are not counted against a plan limit, so you can build as many as you need on any plan. The leads they create are ordinary CRM leads, held alongside the ones you import or add by hand.
Forms feed the CRM, evergreen email campaigns, Automations and landing pages directly. Outside PipeCrush, webhooks send a form.submitted event, and a lead.created event when the submission creates a new lead, so you can push submissions to other tools.
Each form has a hidden honeypot field that rejects submissions from bots that fill it in, and an optional CAPTCHA check. Submissions to unpublished or archived forms are rejected.
Forms do not show or hide questions based on earlier answers, score leads, take payments or open support tickets. File and image fields appear in the palette, but uploaded files are not stored yet, so do not rely on a form to collect documents. Analytics count views and submissions; they do not track where visitors drop off.